Recently the State of New Jersey allowed playing of online gambling within the State. The first week of online gambling in New Jersey has been reported to be successful and casino regulators are relieved with this positive development.
It has been reported that during the week 37,277 accounts had been set up, enabling people to win or lose money on card games, table games and slots, all from computers or smartphones.
That, of course, was the whole point of New Jersey’s law making it the third state to legalize Internet gambling, after Nevada and Delaware. It is designed to bring new money to Atlantic City, whose 12 casinos have been struggling with increasing competition from casinos in neighboring states.
Six casinos, the Borgata Hotel Casino & Spa, the Trump Taj Mahal Casino Resort, Trump Plaza Hotel and Casino, the Tropicana Casino and Resort, Bally’s Atlantic City and Caesars Atlantic City, offer online gambling. The Golden Nugget Atlantic City is expected to join them within a week.
One of the biggest problems many users experienced at the start of the test period was being rejected by Geolocation filtering technology designed to verify that they are within New Jersey’s borders, a key requirement of the law. The Geolocation technology, which uses data including the identification of a computer’s Wi-Fi network and the location of reception towers near a cellphone, is working as it should, according to regulators and technology providers.
Anna Sainsbury, CEO of GeoComply, said adjustments to the technology used by most of the New Jersey casinos offering Internet gambling have reduced the “false negative” rate to about 10 percent. That means only one in 10 users will wrongly get an error message saying they are not in New Jersey, even though they are. That is 25 percent below the level of false negatives Nevada experienced when it launched online gambling earlier this year, she said.
Sainsbury said the technology is now accurate “to within a few meters”, and most users along the state’s borders should be able to log on and gamble. Before the launch, several technology providers said they deliberately set their electronic fences back an unspecified distance from the border to guard against someone in New York or Pennsylvania being able to gamble in New Jersey.
The biggest problem now facing would-be online gamblers is funding their accounts. Credit card companies are uneven in their approval rates of transactions into gambling accounts, with MasterCard approving nearly eight times the amount Visa was during the first week, regulators said. Direct bank transfers were the most successful means to fund accounts in the early going, they said.